When we started Coilie, we thought we were making a small object for our own kitchens. A place to hang up the phone. A coiled cord, because it made us smile.
What we didn't expect was how many other people were quietly having the same thought at the same time — and how many journalists were already writing about it. Here are some of our favorite mentions:
Dwell: "Landlining" your smartphone
Design magazine Dwell put a name to the behavior we kept seeing: people giving their smartphones a fixed home on the wall, the way the family phone used to live.
Read it here: TFW You “Landline” Your Phone
What we loved about this piece is that it treated screen time as a design problem, not a willpower problem. That is the whole premise of Coilie™. You do not need more discipline. You need a better place to put your phone.
"We're not anti-phone. We're pro-being-in-the-room."
BBC Tech Life: the home phone comeback, globally
Coilie was mentioned on BBC World Service in a segment about technology and the effects on kids and families. Our mention starts around the 14-minute mark of the episode "Can AI tackle aviation’s climate problem?"
Listen here: BBC Tech Life programme
Yahoo Finance: the great hang-up in the AI era
Yahoo Finance covered why the AI era is pushing people back toward analog objects and physical boundaries with their devices.
Read it here: The Great Hang-Up: Why the AI Era Is Bringing Back the Landline
The more our phones can do, the more we need a place to set them down. That is not a contradiction. It is a correction.
TFA Digital Mom: home phones are back, baby
One of our favorite write-ups came from a mom writing to other parents about why the home phone is making a comeback in family life.
Read it here: Home Phones Are Back, Baby — TFA Digital Mom
Parents were the first group to really get it. If you want your kids to put their phones down, the phone needs somewhere to go — and they need to watch you do it first.
Why press coverage mattered more than we expected
We are two friends who made a thing. We do not have a retail footprint or an ad budget that competes with anyone. What we have is a story that resonates, and reporters who noticed the same shift we did.
If you found us through one of these stories: welcome. The short version is that Coilie is a wall-mounted phone perch with a retro coiled charging cord. Your phone charges, stays visible, and stops living in your hand.
We call it The Modern Landline.
Writing about us?
If you are a journalist or creator working on a story about screen time, digital wellbeing, product design, or the analog revival, our press page has assets, background, and founder bios. Or just reach out — we answer our own email.